Another year, another brilliant kit launch for Hackney Wick FC. Yet again, it’s done some big numbers in terms of both shirt sales and social media impact, helping to highlight the community work done by the club and the causes they support.
Our good friends down at Hackney Wick FC have been dropping some of the most vibrant, unique and talked-about kits in grassroots football for a number of years now. Going viral multiple times over and raising loads of cash for good causes in the process.
Once again, with the help of Netflix/Top Boy, Labrum, Nike, and us at Kitlocker.com, another very special set of Hackney Wick kits have been released.
Top Boy, the critically acclaimed crime drama series from Netflix, which premiered its final chapter last month, will be sponsoring the team again this season. They also provided some of their cast to model the shirts.
Meanwhile, Foday Dumbuya of Labrum, is responsible for the stunning design. The shirts include a zig-zag pattern, inspired by traditional African art, to represent community and different cultures interweaving.
The shirts also feature the instantly recognisable Hackney Wick FC crest, Top Boy logo on the lower chest and Labrum logo on the right sleeve and upper back. The logo for the club’s charity, Think Outside The Blox is also proudly featured in the left sleeve. Think Outside The Blox work hard to inspire London’s young people to see beyond crime and realise a better future for themselves.
All of the above was expertly applied to the Nike shirts by our state of the art printing technologies.
Hundreds of home and away shirts were sold in the opening weekend alone. The launch video was seen by over 100k people across our social channels, spreading the word of Hackney Wick FC and their community far and wide. We even saw a 2,800% increase in engagement on Instagram on launch day 🤯
If you fancy grabbing a shirt for yourself, check out the link below ⬇️