What is a Nike Partner Club?

The Nike Partner Club programme has been running since 2013, and is aimed at an exclusive group of leading FA Charter Standard Football Clubs working in partnership with Nike, The FA & Kitlocker.com. The aim of the programme is to raise standards in Grassroots Football. NPC has been of huge benefit to hundreds of clubs already, and if you come on board, your club will gain access to:

  • Financial support for coaching qualifications.
  • Access to dedicated events at St Georges Park.
  • Nike Training Academy & Nike Trial Van experience (see the video below).
  • Guidance and support to raise the profile and perception of Clubs within their Community, helping them attract players, volunteers and new sponsorship.
  • Free NPC club website.
  • Match, training and leisure apparel from Nike, delivered via leading UK retailer, including e-commerce club shop.
  • A rebate scheme linked to your spend on Nike product.

Nike have recently signed a new deal with the FA until 2030. The brand aim to pump in £9m into the game. Since 2013, £5.25m has been invested by Nike into grassroots football. This includes £2m into county FAs, with an additional £2 worth of footballs distributed across these counties. Furthermore, £1.25 has been invested into coaches education. Nike’s commitment to the game cannot be doubted, and your club can benefit further by joining the NPC programme with Kitlocker.com.


Why NPC will Benefit your Club

Nike Experience Days & Support

Clubs that are part of the programme get access to a number of ‘experience’ opportunities. These include;

  • Events at St Georges Park
  • Access to match tickets
  • Exclusive Access to Nike Football Brand Events
  • Nike Trial Van showcase
  • 15 FREE Nike Charter Standard footballs

Partner Club Branding Support

Partner Clubs will have full access to a suite of branding templates and tools. This will allow you to adopt the Nike Partner Club branding in conjunction with your club logos/motifs. This can which can be used across pop up banners, pitch side hordings and various other channels. A number of current NPC’s have mentioned how much more professional the club feels with the branded material.

Club Site & Club Shop Offering

As an Partner Club you will have access to the NPC ‘club website’ facility, which is a fully optimised, very easy to use platform. This will provide the club with a hub for information, results and fixtures, whilst also acting as a great tool to help you attract potential sponsors.

Additionally, Kitlocker.com will set you up with an online store that will retail a complete range of training and leisure apparel, along with equipment and footwear. This will be available to all club players, coaches and fans, and helps to remove the hassle from the club committees, managers and kit men!

Working with Kitlocker.com

As a Partner Club you will have access to 25% off all products and embellishment across all Nike products. This means you will be receiving a fantastic discount, and with every purchase made, the club will also receive a rebate towards a Gift of Kit.

To coordinate all club ordering, you will work with Kitlocker.com. Kitlocker have over a decade of years of industry experience, and will assign you an account manager who will work on all club kit orders, and will also set up and coordinate all online ordering.

Club Coaching Vouchers & Education Opportunities

As an Nike Partner Club you will be provided with coaching bursaries to the value of £100 per team. These are to be used to further develop your coaches and club standard practice. In addition there are opportunities for your coaches to attend YM3 courses.

Club representatives will also be invited to attend coaching and club management workshops at SGP and other regional venues.


Kitlocker.com x Nike Partner Club SGP Cup

In 2018, we gave four Nike Partner Clubs the opportunity of a lifetime. Tintwistle Athletic, Menston JFC, West Essex Colts and AFC Waverton all brought a side down to England’s national football centre, St. George’s Park, to play in the inaugural Kitlocker.com SGP Cup. The event was a rousing success with each club leaving delighted to have played on the same surface as some of the greats of the game.

January’s tournament was the first event of its kind in the teamwear industry. Alongside Kitlocker.com, Nike played a huge role in the organisation of the event which highlighted the synchronicity between the brand, ourselves and The FA. We’re looking to offer the same opportunity to more of our Nike Partner Clubs next year.

Want to see for yourself? Take a look at our overview video of the event below. You can read about the event, and watch highlights of the games, HERE.


The Next Steps

If you feel your club would benefit from joining the NPC programme, then we would love to hear from you! Follow the steps below to complete the contact form and a member of the Kitlocker/Nike team will be in touch shortly;

  • Complete the below contact form, providing the specific details requested.
  • Once these have been received a member of the team will be in touch with a detailed proposal, and a number of apparel options for you to circulate amongst your club committee.
  • We will then look to arrange a meeting for representatives of both Nike and Kitlocker.com to present NPC to the club, and talk through any unanswered questions.

Alternatively if you would like to discuss this sooner, feel free to give us a call direct and a member of the Kitlocker team will happily field any questions, and explain the programme in more detail.


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