Oh you haven’t got a free online club shop with us? Well learn more about it here, get one sorted and come back to find out how to make the most of it.
For the rest of you who already have a club shop with us, you’ll already be well aware of the benefits that it can bring. Consistent branding, cuts the hassle out of kit orders and for some, extra revenue. But we’re here to talk about how to make the most of it.
1. Make it easy to find! 🔎
Possibly the most important, yet simplest tip we can provide is to make sure your online club shop is as accessible as possible. It’s no use having one if none of your players, let alone anyone else, can find it.
Post links to it regularly. Make it your pinned tweet. Stick it in your bio. Make it as clear and easy as possible. Got a website? Be sure to have a link to your club shop clearly visible from your home page.
Remember that the people purchasing from the club shop might not necessarily be the players/members themselves. For example, a partner looking to get a beanie with the club badge on for their loved one for Christmas might not know straight away where to look. So don’t make it hard for them.
2. Listen to your players/members 👂
You might be the team’s manager, you might even be kit man. But the vast majority of those that will be purchasing from your store will be your players. So it’s important what they think!
Make sure the products on your store are curated exactly to your players needs. It’s as simple as asking them what they want. Maybe even take a vote on the kit that’s most important to them.
It’s all well and good having tonnes of nice kit on your site. But if it’s not what your customers want (and in this case, your players are your customers), then they won’t pay for it. Trust us, we know about this stuff!
3. The C-Word 🎄
Make the most of Christmas! If you’ve got a club shop then the festive months are a key selling period so go big with promotion during this time of year. Club beanies and other accessories make perfect stocking fillers. Plus, winter jackets and waterproofs come in handy during the winter months.
Remember to consider delivery times to avoid disappointment. The earlier you start promoting the better! The last thing you want is moaning parents asking where their son’s new trackies are (which they ordered 2 days before the big day) and neither do we!
