Firstly, if you haven’t been following our Kitunlocker campaign this year then let us fill you in a little bit…

We believe in the power of grassroots sport and how it can be used as a tool to not only improve, but change people’s lives for the better.

The aim of Kitunlocker is to provide assistance to clubs that have an important purpose off the pitch but may need a bit of a leg up when it comes to their kit. As well as this, we want to use our platform to help them spread their unique messages as far and wise as possible.

Introducing: Rara Avis FC

Rara Avis FC (latin translation: a rare bird) are an inner city women’s football club from Leicester. The club was founded by friends Lubna Azam and Aisha Hansrot just before the pandemic in 2020. Their main objectives are to widen participation and create opportunities for South Asian women and girls in sport.

“It’s really important to us that South Asian women stay fit and active and don’t feel like they can’t participate”

“CORE” is at the heart of everything Rara Avis do, and represents the values of: “community, opportunity, respect and equity”. Lubna told us that “we want all of their members to discover these qualities within them”.

The club has competed in tournaments and holds weekly sessions for their members with the help of Leicester City in the Community. They want to continue to build their strong core of players and be able to play in a local league.

Lubna and Aisha are working hard to break down the traditional barriers and old-fashioned pre-conceptions when it comes to South Asians and sport. More from them on this below ⬇️

Thanks to Nike for providing us with the stunning new Rara Avis home and away kits, which we designed in collaboration with the team. And also for the Nike sport hijabs that we were able to provide to the girls when we joined them in Leicester.

For more on this campaign, check out the Kitunlocker homepage where you’ll find links to all of our collaborations so far.

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