KITLOCKER.COM EXPANDS LICENSE TO TAKE ON GLOBAL LICENSING AND SUPPLY FOR SAMURAI
Sheffield, UK, 30.01.25 – Kitlocker.com, a leader in sportswear innovation, has expanded it’s license to take on full global licensing and supply responsibilities for SAMURAI. This follows the administration of SAMURAI Apparel Limited, which had previously been licensed to operate in specific product categories and territories for the SAMURAI brand.
Both Kitlocker.com and the SAMURAI brand are proudly owned by the same controlling parties, ensuring a seamless transition and a shared commitment to innovation, quality, and service.
For nearly three decades, SAMURAI has been a leading name in rugby apparel, blending innovation, heritage, and inclusivity. With Kitlocker.com now overseeing all licensing and global supply, the SAMURAI brand enters an exciting new chapter, ensuring its premium rugby kits and lifestyle products remain available to customers worldwide.
Mike Atkin, Director of Licensed Brands at Kitlocker.com, commented:
“SAMURAI has always been a brand that resonates deeply with athletes and clubs at every level. Taking on the expanded responsibility for SAMURAI’s licensing and supply globally represents an exciting opportunity for Kitlocker.com to preserve and grow the brand. We are committed to delivering the exceptional products and service SAMURAI customers expect, while driving the brand forward into new markets and opportunities.”
An Exciting Year Ahead for SAMURAI at Kitlocker.com
2025 promises to be a landmark year for SAMURAI under Kitlocker.com’s leadership, with the brand set to welcome many new customers from across the globe. This expansion reflects the confidence and trust placed in SAMURAI by clubs, schools, and governing bodies alike. Kitlocker.com is dedicated to not only maintaining SAMURAI’s rich heritage but also pushing the brand to new heights with innovative designs, inclusive products, and world-class service.
As the exclusive global licensee, Kitlocker.com will continue to provide SAMURAI’s iconic rugby kits, training wear, and off-field collections to customers worldwide. This enhanced partnership underscores Kitlocker.com’s dedication to innovation, customisation, and exceptional service, ensuring SAMURAI’s values of inclusivity and excellence remain central to its future.
For more information, please visit www.kitlocker.com or contact [email protected].