Why choose adidas teamwear?

adidas is Europe’s largest sportswear manufacturer, and is the second largest in the world behind Nike. With strong roots in many sporting disciplines, adidas is a brand built on high quality performance teamwear, making it the first choice for many grassroots teams and world class players.

Brand adidas

As one of the front runners in performance sportswear, adidas also has a strong presence in the ‘street-wear’ scene, with the three stripes being a standard feature on the high street as much as the track, pitch or court. Alongside its association with many of the world’s top athletes such as Lionel Messi, Derrick Rose, Jessica Ennis-Hill and Damian Lillard, not to mention longstanding sponsorship agreements with David Beckham and clubs Real Madrid and Manchester United, adidas was also the first sports brand to secure sponsorship deals in the entertainment sector, with hip hop band Run DMC back in 1986.

Did you know?...

  • The brand, originally known as Gebrüder dassler Schuhfabrik, was founded in 1924 by brothers Adolf and Rudolf Dassler.
  • The brothers went their separate ways in 1948, Adolf ‘Adi’ Dassler launched the name adidas on 18th August 1949 and Rudolf went on to create rival brand Puma.
  • Originally, adidas shoes were made for track and field events; in fact, Jessie Owens wore shoes handmade in Germany by Adi Dassler when he won gold in the 1936 Berlin Olympics.
  • When Adi and his brother Rudolf made their original running shoes, the shoes featured two stripes, with the purpose of binding the lateral sides of the silhouette to enable the shoe to retain its shape. When the brothers parted ways, Adi wasn’t allowed to use the two strip feature, so he added in a third stripe.
  • Before Adi could use this new trademark, he had to address the fact thata Finnish company, Karho Sports,was producing running spikes featuring the distinctive three stripes on the side. This was soon rectified however by Adi buying ownership of the logo for €1,600and two bottles of ‘good whiskey’.
  • It is purely by coincidence that the name works as the acronym All Day I Dream About Sport
  • The trefoil logo was debuted at the 1972 Munich Olympic Games, representing the diversity of the adidas brand.
  • ‘The Tubular soles featured by adidas were inspired by the tread on tyres.
  • The brands slogan ‘Impossible is Nothing’ was taken from a famous quote by the late Muhammad Ali who had a long-standing endorsement with adidas since the 1970s. The full quote was: “Impossible is just a big word thrown around by small men who find it easier to live in the world they have been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”
  • The Stan Smith sneaker is one of adidas’s best sellers(selling over 40 million pairs and counting…);however, the shoewas originally given to Robert Haillet, the French tennis star.
  • In 1986 adidas brought about the first non-sporting endorsement, which wasa $1million sponsorship deal with hip hop band Run DMC. The deal came about when adidas executive Angelo Anastasio was at a Run DMC concert in Madison Square Garden and the 40,000 strong crowd held their superstar sneakers in the air to the song ’My adidas’. The band went on to launch their own range of adidas streetwear, resulting in the iconic superstars selling off the hook.
  • This also signalled the very first endorsement deal in rap history, and the brand is still iconic in the rap/hip hop world, with current endorsements from Pharrell, Kanye and Nigo.
  • In Boston, a park was renamed ‘Adidas Park’ because you couldn’t step foot in it wearing anything but the brand. Those who dared to enter wearing Nikes or Pumas on their feet would find that their shoes were rapidly removed and thrown into a tree. The tree was laden with trainers of all brands and colours, none of which were adidas.