Privacy Notice website privacy notice Ltd is are committed to protecting your personal information and respecting your privacy.

This notice sets out the basis on which we will collect and use personal information about you. Please read this carefully to understand how we will handle your personal information. If you have any questions then please do contact us using the details below. Ltd (referred to as we, us or our in this notice) is the controller responsible for your personal information, which we will handle in accordance with all relevant data protection laws.

Please read this notice carefully to understand how we will handle your personal information.



We operate our main retail website at, as well as a large number of sub-sites. This notice applies to our main site and all of our sub-sites, which we refer to as our Sites in this notice.

If you visit our Sites, we may collect and process personal data about you in the following circumstances:

  • When you complete forms on our Sites. This includes your name, address, email and telephone number, which is provided at the time of registering to use our Sites, where you ask us to contact you about our goods or services, subscribe to our mailing list, or subscribe/request our goods and services;
  • Whenever you provide information to us when reporting a problem with our Sites, making a complaint, making an enquiry or contacting us for any other reason. If you contact us, we may keep a record of that correspondence. We may also collect details of your visits to our Sites including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access (see section on Cookies below); and
  • Whenever you disclose your information to us, or we collect information from you in any other way, through our Sites.


If you choose to purchase from us, we will collect details such as your name, address, phone number and email address when you order goods or services from us either directly or via our Sites.

We will also collect details of our suppliers. This may include employee names, telephone numbers and email addresses in order to contact you about goods or services ordered with you, to place further orders and to pay you for the goods and/or services supplied.

We may also collect data in the following ways:

  • We may collect information about your device, including where available your Internet Protocol address, for reasons of fraud protection. We may also collect information about your device’s operating system and browser type, for system administration. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
  • Our Sites use cookies to distinguish you from other users of our Sites. This helps us to provide you with a good experience when you browse our Sites and also allows us to improve our Sites. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.



If you place an order with us, we will use your personal information to process your order and comply with our contractual obligations.

In order to perform our contract with you, we may also need to share personal data with third parties such as payment providers and postal service organisations to assist in the delivery of goods or services you have ordered; this could include third party couriers or warranty providers.

We may also advertise your feedback on our website and marketing materials (subject to obtaining your prior consent where necessary).

We may use your personal data for our legitimate interests in order to:

  • Provide you with information, or services that you requested from us;
  • Allow you to participate in interactive features of our Sites, when you choose to do so;
  • Ensure that content from our Sites are presented in the most effective manner for you and for your device;
  • Improve our Sites and services;
  • Process and deal with any complaints or enquiries made by you; and
  • Contact you for marketing purposes where you have signed up for these (see Marketing section below for further details).


Website Links

Our Site may, from time to time, contain links to and from the websites of third parties. Please note that if you follow a link to any of these websites, such websites will apply different terms to the collection and privacy of your personal data and we do not accept any responsibility or liability for these policies. When you leave our Site, we encourage you to read the privacy notice/policy of every website you visit.




If you place an order with us, we will retain your information as long as we require this to provide you with the goods or services ordered from us and for a period of 6 years afterwards. Where you have subscribed to receive marketing correspondence from us we will keep your personal data for the period of time described in the Marketing section below.



We will keep the personal data for 6 years further to being provided with the goods/services.



Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide the data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example to provide you with our goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.



In addition to the uses described in sections above, where you indicate you would like to receive marketing correspondence from us, subscribe to our mailing lists or newsletters, enter into any of our competitions or provide us with your details at networking events, we may use your personal data for our legitimate interests in order to provide you with details about our goods, services, business updates and events, which we think may be of interest.

You have the right to opt-out of receiving the information detailed above at any time. To opt-out of receiving such information you can:

Tick the relevant box situated in the form on which we collect your information;

Clicking the unsubscribe button contained in any such communication received; or

Email us at This email address is being protected from spambots. You need JavaScript enabled to view it. us with your name and contact details.

Where you have subscribed to receive marketing correspondence from us we will keep personal data 10 years from when you last interacted with us.



We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.



We may monitor and record communications with you (such as telephone communications and emails) for the purpose of training, fraud prevention and compliance. We also have CCTV cameras installed in our premises for the purpose of crime prevention and for health and safety reasons. Please refer to our Data Retention Policy for details on how long we store this information for.



We may occasionally consult with third party marketing organisations who use automated processing of anonymised personal data to make recommendations on economic or predictable consumer purchasing behaviours. We do not make decisions which affect an individual based purely on automated processing activities.



We will only use your personal data where the law allows us to. Most commonly, we will use your personal data in the following circumstances:

For performance of a contract we enter into with you;

Where necessary for compliance with a legal or regulatory obligation we are subject to;

Where necessary to protect your vital interests; and

For our legitimate interests (as described within this policy) and your interests and fundamental rights do not override these interests.



In addition to the third parties mentioned above, we may disclose your information to third parties for our following legitimate interests as follows:

To staff members in order to facilitate the provision of goods or services to you;

To our affiliated entities to support internal administration;

IT software providers that host our website and store data on our behalf;

Professional advisers including consultants, lawyers, bankers and insurers who provide us with consultancy, banking, legal, insurance and accounting services;

HM Revenue and Customs, regulators and other authorities who require reporting of processing activities in certain circumstances; and

We may disclose personal data to the police, regulatory bodies, legal advisors or similar third parties where we are under a legal duty to disclose or share personal data in order to comply with any legal obligation, or in order to enforce or apply our website terms and conditions and other agreements; or to protect our rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We will not sell or distribute personal data to other organisations without your approval.



Where permitted by applicable law, we may transfer your personal data to the United States and other jurisdictions outside the European Economic Area (‘EEA’) for the purposes set out in this privacy policy. We have implemented standard contractual clauses approved by the European Commission with those organisations along with using companies who are participants in the EU-US Privacy Shield.



Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your information transmitted to our Site; any transmission is at your own risk.

Information you provide to us is shared on our secure servers. We have implemented appropriate physical, technical and organisational measures designed to secure your information against accidental loss and unauthorised access, use, alteration or disclosure. In addition, we limit access to personal data to those employees, agents, contractors and other third parties that have a legitimate business need for such access.

Your rights

Under certain circumstances you have the following rights under data protection laws in relation to your personal information. Please note that not all of these rights are available all of the time, and are subject to certain restrictions.

You have the right to:

  • Request access to your personal information.
  • Request correction of any incomplete or inaccurate data we hold about you corrected, although we will need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal information in certain circumstances.
  • Object to processing of your personal information in certain circumstances.
  • Request restriction of processing of your personal information in certain circumstances.
  • Request the transfer of your personal information to you or to a third party in a structured, commonly used, machine-readable format. Note that this right only applies in limited circumstances.
  • Withdraw you consent at any time where we are relying on consent to process your personal information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.


You can exercise any of these rights at any time by contacting us using the details set out in the ‘Who we are’ section of this notice. Please note, however, that we may not always be able to comply with your request. If this is the case, we will tell you why.

If you are unhappy with the way we have responded to your request or how we have otherwise used your personal information, please contact us to give us an opportunity to resolve your issues.

You also have the right to make a complaint to the Information Commissioner's Office, the UK’s independent regulator for data protection issues. More details of how to do so can be found at

It is important that the personal data we hold about you is accurate and current. Please keep us informed if the personal data we hold about you changes.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal data that we hold about you or make your requested changes. Data protection legislation may allow or require us to refuse to provide you with access to some or all the personal data that we hold about you or to comply with any requests made in accordance with your rights referred to above. If we cannot provide you with access to your personal data, or process any other request we receive, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

Please send any requests relating to the above to our Data Protection Officer at This email address is being protected from spambots. You need JavaScript enabled to view it. specifying your name and the action you would like us to undertake.



Where you have provided your consent to the collection, processing and transfer of your personal data, you have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..



We reserve the right to update this privacy notice at any time, and any changes we make to our privacy notice will be posted on this page. We will notify you if there are any changes to this policy that materially affect how we collect, store or process your personal data. If we would like to use your previously collected personal data for different purposes than those we notified you about at the time of collection, we will provide you with notice and, where required by law, seek your consent, before using your personal data for a new or unrelated purpose. We may process your personal without your knowledge or consent where required by applicable law or regulation.



If you have any questions, comments or requests regarding this policy or how we use your personal data please contact our Data Protection Officer at This email address is being protected from spambots. You need JavaScript enabled to view it.. This is in addition to your right to contact the Information Commissioners Office if you are unsatisfied with our response to any issues you raise.