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About Us was formed in 2005, with a vision to significantly improve the level of service that existed in the university team-wear industry. The early business model focused on creating client specific online stores, and this new delivery method paired with a great product offering helped to revolutionise the sector.

In the present day has expanded and now operates within several sectors of the sports and leisurewear market (schools, colleges, grassroots & semi professional football, rugby, basketball, volleyball etc), however the original premise of offering quality service is still at the forefront of everything we do.

This applies to all customers, whether it be providing team kit to the stars of grassroots football, managing the e-commerce platforms of teams and institutions or dealing with individual consumers. However big or small the order, it matters to us and we will provide a level of service that always aims to exceed customer expectations.

But don’t take our word for it; has been entrusted to manage the brands of some of the most prestigious institutions within the market, including the Universities of both Oxford and Cambridge, enjoying a superb working relationship with both. We also have on-going work with teams at a national and international level in Volleyball, Fencing and Handball.

It is not only our customers that benefit from our approach; we have also formed strong relationships with our suppliers; working as a preferred partner on the Nike Partner Club scheme – partnering us with a number of the largest FA Charter Standard clubs in England. A similar partnership in the university sector has led us to work with some of the most notable academic institutions on the planet.

If you would like more information you can contact us via email at This email address is being protected from spambots. You need JavaScript enabled to view it. or by phone, to see how our services can benefit you. Whether you have an individual enquiry or are looking to take advantage of our superb e-commerce platforms to remove administrative hassle from your team, club, school or university. We can make it easier than ever to wear your colours with pride, and we want to hear from you.
6-8 Stevenson Way
South Yorkshire
S9 3WZ

Phone: 0114 275 6860
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.